Nike Stock - How much Nike Stock is too Much?

Nike stock becomes “too much” when a company-specific decline could materially disrupt a household’s liquidity, retirement timing, or other essential goals—particularly when employment income and future equity awards are also tied to Nike. The article provides a framework for measuring total exposure across every account, stress-testing its financial impact, and creating a written diversification policy that coordinates future awards, tax lots, charitable giving, and Nike’s trading restrictions.